Ethique discount code 20% OFF for April 2025

Ethique is here to set up a bar in the shower and revolutionize the cosmetics industry. The company believes it all started in 2012 when Brianne started mixing recipes in the kitchen of her home in Christchurch (New Zealand). Plastic-free isn't a top concern for many today and solid beauty bars aren't a "thing", and they're definitely not available at your local supermarket — not even on Amazon. The founders started the company out of frustration with the amount of waste generated by the cosmetics industry, especially the amount of plastic and waste from bathroom essentials. The company believes that switching to solid products will not only solve the problem of water waste but also the problem of plastic waste.